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Recognizing and protecting against unfair tactics

On Behalf of | Jun 15, 2023 | Civil Litigation

Deceptive trade practices involve dishonest and misleading activities by businesses or individuals to deceive consumers and gain personal benefits. 

Here, you can find several examples of deceptive trade practices and the importance of consumer protection laws in safeguarding against them.

False advertising

False advertising occurs when companies make exaggerated or false claims about their products or services. This practice misleads consumers by creating unrealistic expectations or providing inaccurate information.

Misleading pricing tactics

Businesses may employ bait-and-switch schemes to advertise a low-priced item to attract customers, only to promote a more expensive alternative. Such tactics deceive consumers by manipulating pricing information.

Pyramid schemes

Pyramid schemes lure individuals into investing by promising high returns, primarily based on recruiting new participants. However, these schemes are unsustainable and often result in financial losses for those involved.

Hidden fees and charges

Deceptive trade practices may include the imposition of hidden fees or charges that are not adequately disclosed to consumers. This lack of transparency can lead to unexpected financial burdens and dissatisfaction.

Failure to disclose information

Businesses may intentionally withhold important information about their products or services, misleading consumers into making uninformed decisions. Full disclosure is vital for consumers to make informed choices.

Misrepresentation of contract terms

Some deceptive practices involve misrepresenting the terms and conditions of a contract. Consumers may unknowingly enter into agreements with unfavorable provisions, causing financial or legal repercussions.

Protecting against deceptive trade practices

Governments have enacted laws and regulations to safeguard consumers. Consumers can protect themselves by being vigilant, researching products/services and understanding their rights.